Advice & Perspective

In case you couldn't attend the program (or you forgot to take notes) you'll want to read these detailed reports, complete with quotes from the speakers.

Info about this month's luncheon Full schedule of luncheons Other PCC Programs

What Are Your Legal Liabilities When You Issue A Press Release? (Andrew Goldstein, attorney with Freeborn & Peters; PCC General Counsel)

Under established constitutional principles, news stories, such as articles in newspapers and magazines, are entitled to full protection under the First Amendment and cannot be the subject of a false advertising claim. The following case reaffirms this legal principle. (Jan 07)

Branding, Public Relations and Politics…
Reinvention, spin and straddling the line  (Renée A. Prejean-Motanky)

After weeks of simmering as a "he said, she said" series of attacks and defenses, despicable political smear campaigns have been exposed for all to see; an ugly sight full of old grudges, changed stories, unfounded insinuations and outright falsehoods. The records plainly point to the conclusion: the accusations are dishonest, dishonorable – What can we learn, if anything, from all of this? Who do we blame?

PR Adds Value to Integrated Marketing…an interview with Thomas L. Harris (Renée A. Prejean-Motanky)

Over the years, Thomas L. Harris has done more than anyone else to explain how public relations should be an important element in the marketing process. He is an acclaimed guru and I was honored to have him agree to an interview for Advice and Perspective this month. (July 2004)

Does Public Relations Play an Important Role in Today’s Election Process? (Renée A. Prejean-Motanky)

Howard Dean’s brilliant use of the Internet allowed him to capitalize on anti-war sentiment while assembling a funding base independent of the usual corporate powers. Dean’s surge took everyone by surprise. We observed that the media presented "one voice" to question Dean’s "electability."

Public Affairs vs Public Relations…They are not the same! Or are they? (Renée A. Prejean-Motanky)

I recently spoke with Don Rashid, Director of Public Affairs at John H. Stroger, Jr. Hospital of Cook County who weighed in regarding how public affairs fits in today’s marketing mix. (December 2003)

PR and Integrated Marketing (Renée A. Prejean-Motanky)

Advertising vs. PR  (Renée A. Prejean-Motanky)

Advertising VS Public Relations…which is better? Now there’s a loaded question! But is there an answer? Readers; be the judge. The Difference Between Advertising and PR. (September 2003)