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Articles/Reports from Monthly
Luncheons and other seminars, panel discussions and
events
In case
you couldn't attend the program (or you forgot to take
notes) you'll want to read these detailed reports,
complete with quotes from the speakers.
June 11, 2008
(Monthly Lunch Meeting):
Television News Beat Reporters
Award-winning Former CBS general assignment reporter and current adjunct
Northwestern University Medill School of Journalism professor, Susan Anderson,
moderated a trio of local Chicago beat reporters in June at the final PCC
luncheon of the club year.
April 9, 2008
(Monthly Lunch Meeting):
Understanding Suburban Media's Influence
With the daily print media marketplace
consolidating, and often shrinking news staffs,
important placement opportunities still exist at the
often overlooked suburban media outlets. This fact was
put into focus at the Publicity Club of Chicago’s (PCC)
annual suburban meeting in April.
March 12, 2008
(Monthly Lunch Meeting):
Predicting the Future of Business Reporting
With the news landscape ever-shifting and changing,
a prestige panel of business editors and reporters
addressed the future of business news during the March
Publicity Club of Chicago luncheon. The moderator was
Grant Thornton, LLP, national communications director
John Vita. He was joined by Wall Street Journal deputy
bureau chief Joe Barrett, FOX Business Network reporter
Jeff Flock, and BusinessWeek correspondent chief Joe
Weber.
February 13, 2008
(Monthly Lunch Meeting):
Columnists: Telling Stories of
Business, Politics and Everyday Life
At the February meeting of the
Publicity Club of Chicago, daily newspaper columnists
Julie Deardorff from the Chicago Tribune and Lewis
Lazare from the Chicago Sun-Times, held a lively
discussion about the evolution of print news and the
future of daily newspapers. Moderator Sue Markgraf from
GreenMark PR led the discussion.
January 9, 2008
(Monthly Lunch Meeting):
Get Out of the Blog Fog: How to Pitch Bloggers
With the shrinking of news outlets in
print, there has been an increased emergence of online
media, necessitating that PR professionals seek out new
avenues to communicate news about their clients or
organizations. To assist in updating PR pros on new
online options, three leading bloggers guided January's
Publicity Club of Chicago luncheon discussion on the
increasing influence that bloggers have on public
awareness and news.
December 5, 2007
(Monthly Lunch Meeting):
Strengthening the Issues with Commentaries and
Editorial Board Appeals
A panel of top editorial board editors told a packed
PCC luncheon that editorial boards are taking a
different look at their responsibilities and approach to
the needs of their respective media outlets. Jeff Bierig,
director of media relations for the Illinois Institute
of Technology, served as moderator of the December panel
discussion. The panelists, representing editorial boards
of major outlets, included Chicago Tribune editorial
page editor Bruce Dold, Chicago Sun-Times editorial page
editor Cheryl Reed and Chicago Public Radio managing
editor Sally Eisele.
November 14, 2007
(Monthly Lunch Meeting):
Unleashing the Potential of Social Media
November's program unleashed the power of social
media, with discussions of how to learn how to transform
marketing efforts by harnessing the energy of social
media. Discover how PR professionals can reach an even
greater audience by connecting people and ideas online.
Featuring DePaul University's Web content manager and
editor Keidra Chaney as the moderator, along with
panelists Mark Scheffler, Executive Producer
of BusinessPOV.com; CEO of Create-It! Inc. and Founder
of SubscriberMail, Jordan Ayan; and Sarah Skerik, PR
Newswire Vice President of Distribution Services.
October 10, 2007
(Monthly Lunch Meeting):
Is the Independent Press Telling Better Stories?
News does not always yield itself to being reported
through conventional, mainstream channels. At the recent
Publicity Club of Chicago luncheon, representatives of
local independent media were featured, including Alden
Loury from the Chicago Reporter, Jorge Mederos from La
Raza and Silvia Rivera from Radio Arte. The panel
moderator was Thom Clark, President of the Community
Media Workshop at Columbia College.
September 2007 (Executive
Roundtable):
Communication and Litigation: Seeking Common Ground
Between Journalists and Attorneys
They are often on opposing sides and have differing
viewpoints. Yet they must stake out common ground and
reach consensus on a particular issue for the sake of
their clients and the public interest. How this can be
achieved was discussed at September's Executive
Roundtable...from Tilden Katz, Managing Director, APCO
Worldwide; Pat Milhizer, Reporter, Chicago Daily Law
Bulletin; Larry Yellen, Investigative Reporter & Legal
Analyst, FOX Chicago; and Andrea Zopp, Sr. Vice
President/Human Resources, Exelon Corporation. The
distinguished panel was moderated by Andrew L.
Goldstein, Partner at Freeborn & Peters LLP.
September 19, 2007 (Monthly Lunch Meeting):
Hitting the Mother Lode: Moms and the Media
According to a 2005 Mintel International Group Ltd.
study, 82.5 million mothers control more than $1.3
billion in household spending. So it's no surprise that
moms are a sought-after segment for PR pros. Our
September luncheon panel, including Marlaine Selip,
Executive Producer, iVillage; Jennifer DuBose, Parenting
Columnist and Mom Blogger from Chicago Parent;
Ana Belaval, “Around Town” Reporter from WGN Morning
News; and moderator Katherine Sands, The Reynolds
Communications Group, will shed some light on ways to
make your story matter to the journalists who write for
today's time-pressed mom.
June 13, 2007
(Monthly Lunch Meeting):
Morning TV Producers Provide Wake-Up Call for
Pitching Their Shows
The how to’s and “what not to do’s” of pitching
stories to morning television producers...from Vicki
Zwart, WBBM/CBS-2 Morning News; Allison Hunter,
executive producer for WGN-TV’s morning news from 5 to 9
a.m.; and Kristy Finch from WFLD-TV. The panel was
moderated by Jeff Leshay from Edelman PR, who is a
former producer for FOX-TV news
April 11, 2007
(Monthly Lunch Meeting):
Emerging Online Marketing Explored
Just when you think you have a handle on emerging
online marketing and PR technologies, even newer
technologies emerge. Helping PCC pros navigate online
opportunities were moderator Raschanda Hall of Business
Wire, and panelists Scott Rowan of Triumph Books, Bob
Dirkes of Tech Image, Ltd., and Greg Longhini, board
secretary for the Chicago Transit Authority.
March 14, 2007
(Monthly Lunch Meeting):
Panelists Offer Prescription for Success in Pitching
Healthcare News
With more newsrooms using generalists to cover a
broad range of topics, Chicago still maintains a core of
professionals dedicated to reporting on healthcare.
During the March meeting of the Publicity Club of
Chicago, PCC showcased some of these professionals,
including Katharin Czink from WGN-TV, Bob Ray from WMAQ-TV,
and Kaarin Tisue from the Chicago Tribune.
Feb. 14, 2007
(Monthly Lunch Meeting):
Loving Your Local Media
In a program fit for Valentine’s Day, suburban editors shared
their insights with those attending the Publicity Club of Chicago’s February
luncheon, entitled "Love Your Local Media." Panelists sharing their insights
were Kay Long, Daily Herald assistant city editor, Carol Goddard, Pioneer
Press senior news editor and Jon Kaplan, current director of public relations
for the Metropolitan Pier & Exposition Authority and former producer/writer for
CBS-TV in Chicago. Serving as moderator was Ravinia Festival communications
director Nick Pullia.
Jan. 10, 2007
(Monthly Lunch Meeting):
Handling the Ultimate PR Crisis
On 9/11, while the rest of the world stood in
disbelief, PR professionals across the country scrambled
to meet the challenges posed by an unimaginable crisis
that was never addressed in any crisis plan. Four of
those PR pros spoke at the Publicity Club of Chicago’s
January luncheon to add their unique perspectives and to
share stories, lessons learned and tips. Panel members
were: Al Orendorff, then media relations director for
the Financial Relations Board and now public relations
director for AON Corporation; Rahsaan Johnson, then
spokesperson for Continental airlines and currently
director of public relations for Aon Corporation; Jim
Binder, public relations manager for the Options
Clearing House; and Philip Zepeda, then American Red
Cross spokesperson now vice president of communications
with America’s Second Harvest. Panel moderator was
former PCC president, Jonathan Lehrer.
Dec. 13, 2006
(Monthly Lunch Meeting):
Targeting
National News Magazines: Local Bureau Chiefs Tell All
National media coverage does not
always originate in New York. Quite
the contrary is the case, as evidenced
by remarks from the Chicago-based bureau
chiefs for Forbes, Newsweek and
Business Week made during the
December Publicity Club of Chicago luncheon.
Moderated by Ron Childs, media relations
director for Flowers Communications
Group, the trio offered a number of
tips on how to secure placements in
their publications.
Nov. 8, 2006
(Monthly Lunch Meeting):
Pitching Radio Producers
Moderator and former WLS 890 AM talk show
host Teri O’Brien, kept other panelists on task
at the November PCC luncheon, which focused on
the inherent opportunities for radio coverage of
clients and companies. Panelists included WVON
Director of Station Relations Keisha Chavers;
Univision Community Relations Director Elisa
Alfonso; and the Executive Producer of the WGN
Radio 720 Kathy & Judy Show, Beth Swierk.
Oct. 11, 2006
(Monthly Lunch Meeting):
Using Data to Drive a Media Relations Program
The media LOVE research! However, to leverage it
effectively to gain coverage, PR pros must
understand its applications. To help PCC members do
just that, the October luncheon focused on how to
leverage research to gain visibility in the media.
Sept. 14, 2006
(Monthly Lunch Meeting):
Tales of Survival: Rebounding from Negative Press. What’s the worst case media scenario you’ve faced as a PR professional, and
how did you and your organization bounce back from the crisis? Those questions
took center stage at PCC’s first program of the year, as three PR pros, each
shared details of very different but compelling crises.
June 14, 2006
(Monthly Lunch Meeting):
Sound Measurement Criteria. Derrick Baker of the
Chicago Urban League and Doug Dome of Dome H & K
discussed real-life scenarios for measuring PR efforts
for not-for-profits as well as for large corporations.
April 12, 2006
(Monthly Lunch Meeting):
Network News Producers in Chicago. Yes, a lot of
the national network and cable news outlets are in New
York or Los Angeles, but that doesn’t mean a great
national story can’t originate in Chicago.
March 8, 2006
(Monthly Lunch Meeting):
What it
Takes to Bring a Movie to Chicago:
How often have you seen a
movie and noticed a brand name soft drink or piece of
electronic equipment? Accident? Hardly. Product
placement has become a big industry and the panelists
for the March PCC luncheon have an intimate knowledge of
how the process works.
Feb. 8, 2006 (Monthly Lunch Meeting)
Using PR to Build and Maintain Stakeholder Loyalty:
What happens when a brand is tarnished by unfavorable
news? How do those brands retain the support of their
shareholders? Those attending the February 2006
Publicity Club of Chicago luncheon PR pros discuss how
they overcame adverse situations.
Jan. 11, 2006 (Monthly Lunch Meeting)
Business Press: The Publicity Club of Chicago
held its January luncheon at Maggiano’s in Chicago,
taking a look at the past, present and future of print
media. Considering the significant management changes
made in 2005 at Crain’s Chicago Business, the panel was
invited to discuss the impact of these changes on the PR
community. However, before looking forward, and in light
of the announcement that the City News Bureau was
disbanded, there was a nostalgic look backward at this
journalism institution in Chicago.
Dec. 8, 2005 (Monthly Lunch Meeting)
Blogging, Podcasting and RSS: Podcasts. Blogs.
RSS feeds . . . these are all terms that tend to be
relatively confusing arenas for those of us in public
relations who need to keep pace with the inevitable race
between technology and new communications tools.
Nov. 9, 2005
(Monthly Lunch Meeting)
Suburban Editors: Providing
evidence that there are a growing number of PR professionals working in the
suburbs, about 80 attended the first regular PCC meeting held outside of
downtown Chicago. The Magiannos at Old Orchard in Skokie was the site of the
November meeting, which focused on the suburban press, a continuation of
"Navigating the Media Waters," which was held in Chicago in October.
Oct. 12 2005
(Monthly Lunch Meeting)
Under the moderation of Ron Childs from the Flowers
Communications Group, Don
Hayner and James Warren, respectively, offered a great deal of
insight to the editorial thinking of both major metropolitan dailies – the
Chicago Sun-Times and Tribune. Sept. 14 2005
(Monthly Lunch Meeting)
Chicago Tribune columnist and media reporter Phil Rosenthal
moderated a discussion during the September PCC meeting that featured a panel of
reporters who recently started their current positions. The panelists included
Nicole Dizon from AP, Chad Schlegal from TimeOut Chicago, and lifestyle reporter
Maureen Jenkins for the Chicago Sun-Times.
June 8, 2005
(Monthly Lunch Meeting)
Corporate, Event and Media
Sponsorships: Who and What You Need to Know - article to
be posted soon.
April 13, 2005
(Monthly Lunch Meeting)
In the life of every PR professional, a crisis is
bound to occur. An illustrious panel of experts provided
examples of how they put out these "fires" during a
recent Publicity Club of Chicago luncheon moderated by
Hope Daniels.
March 9, 2005
(Monthly Lunch Meeting)
Get the news out on the wires! Led
by moderator Peter Kendell, deputy metropolitan editor for the Chicago
Tribune, MarketWatch, Associated Press, US Newswire and Reuters were queried
about what they look for from public relations professionals that make the
headlines sizzle.
Feb. 9, 2005 (Monthly
Lunch Meeting)
Branding is the Name of the Game: what
branding is and why it is important to your
organization. how to decide if your company is in
need of revitalizing your brand.
January, 2005
(Executive Roundtable)
The latest PCC Executive Roundtable in January
continued a tradition of providing in-depth, provocative
insights into topics of special relevance to senior PR
practitioners. The most recent Executive Roundtable,
entitled "How PR Agencies Win Big Clients and How
Clients Select Great Agencies" featured a panel of
experts with an innate sense of the agency search
process and experience establishing lasting
relationships between the agency and the client.
Jan. 12, 2005
(Monthly Lunch Meeting)
A panel of Chicago sports experts agree that winning
records shouldn’t interfere with the terrific
opportunities for winning professional and college
sports promotions and PR tie-ins. The panel, moderated
by Peggy Kusinski, Weekend Sports Anchor, NBC Ch. 5,
included: Brooks Boyer, VP of Marketing, Chicago White
Sox; Dave Leitao, Head Men's Basketball Coach, DePaul
University; Dave Kurland, Director of Community
Relations, Chicago Bulls; and Nick Paul, Senior VP
Management Director for 361 Sports.
Dec. 8, 2004
(Monthly Lunch Meeting)
Radio Talk Show Producers Share
Their Secrets
Nov. 10, 2004
(Monthly Lunch Meeting)
Freelance Writers: Moderated by Community Media Workshop co-founder and president Thom Clark,
the November Publicity Club of Chicago luncheon hosted five freelance
journalists discussing an under-utilized approach to placing stories by pitching
directly to the writers.
Oct. 13, 2004
(Monthly Lunch Meeting)
Political Pundits: Magianno’s became the site
of “Election ’04” when a panel of political journalists
and pundits gathered for PCC’s October program. During a
lively and informative discussion moderated by Bob
Crawford, displaying the political acumen garnered
during 40 years of political reporting, PR pros gained
new insights into the politics and the coverage of a
presidential campaign.
Sept. 8, 2004
(Monthly Lunch Meeting)
Covering the Bars and Parties of Chicago: The lifestyle and editorial mission of three of
Chicago’s top “nightlife” newspaper columnists, who can
occasionally be found at 3 a.m. hanging around popular
night spots waiting for celebrities was the topic of
PCC's September luncheon. The panel, moderated by John Iltis, a top Chicago entertainment PR executive, consisted
of: Liz Crokin, “EyeContact” Columnist for the Chicago Tribune’s RedEye; Susanna
Homan, “Susanna’s Night Out” for the Chicago Sun-Times; and Wanda Wright, columnist
for N’Digo.
June 9, 2004 (Monthly Lunch Meeting)
The multi-talented senior writer and columnist for The Chicago Tribune
"Sunday Magazine," radio host and author Rick Kogan, served as the moderator for
the June Publicity Club of Chicago luncheon. The capacity crowd luncheon
featured pre-eminent representatives from
Today’s Chicago Woman, Crain’s Chicago Business, the Chicago Tribune
Magazine and Time, all sharing their thoughts on what it takes to garner editorial
coverage in their respective publications – and what to avoid when pitching
them.
April 14, 2004 (Monthly Lunch Meeting)
The goal of a Web site strategy is to "leverage the
Internet to acquire and retain clients," according to
CEO of B2B Works, Karen Breen Vogel, who served as
moderator for the April PCC luncheon, focusing on
"Logging in to Online Trends."
March 10, 2004 (Monthly Lunch Meeting)
During PCC’s March member luncheon (which was also “Member Mania,” a panel
of marketing experts was
challenged to address how they would approach a real, live seven-figure Request
for Proposal (RFP) due out
later this year from the member-boating industry association NMMA.
March 3,
2004 (Special Report)
PCC Survey finds that public relations practitioners
have more influence in corporate decision-making.
Feb.
11, 2004 (Monthly Lunch Meeting)
On the Air with Healthcare
Medical/Health producers and reporters from
Chicago’s top television stations were on hand to
discuss what topics are still newsworthy this year as
well as trends in health care media coverage for 2004.
Jan. 22, 2004 (Executive Roundtable)
Reputation Management: Al
Golin (Golin/Harris), Robert Burson (SEC) and Kevin Cook
(Edelman Worldwide) examine the communications issues
and challenges surrounding corporate governance and
offered timely thoughts and insights from three leading
experts in reputation management and corporate
governance.
Jan.
14, 2004 (Monthly Lunch Meeting)
Creativity: How do you develop a creative and seamless
integrated marketing strategy that will capture the
attention of reporters, producer AND consumers? And
set yourself and your clients apart from the crowd?
Dec.
10, 2003 (Monthly Lunch Meeting)
Networking: Whether your objective is to
make more money, or help others, or a combination of
both, this program that can help you refocus your
efforts and become more effective..
Nov.
12, 2003 (Monthly Lunch Meeting)
Editorial Boards:
When you contact a newspaper’s editorial board to try
and push your client’s or organization’s agenda, keep
in mind that the newspaper has an agenda of its own.
So your batting average goes way up when the two
complement each other..
Oct.
8, 2003 (Monthly Lunch Meeting)
Marketing to Hispanics: The Hispanic market is the fastest growing market in
the U.S. If your public relations or marketing efforts
aren’t including Hispanics, you’re missing a vital and
influential market. Learn how to effectively communicate
your messages to this audience.
Sept.
10, 2003 (Monthly Lunch Meeting)
Gossip/Entertainment Columnists: Everybody likes a little gossip. And Chicago's
entertainment reporters and columnists like it even
more. The question is: How do you package your news
item to get their attention and the coverage? The
answer is: Go right to the source!
June 4, 2003 (Executive Roundtable)
Public Affairs: If there’s one thing on which
all panel members at the June PCC Executive Roundtable agreed, it’s that
public affairs is underutilized by public relations
organizations and companies. The Executive Roundtable featured a panel whose members
consistently help set the agenda for politicians,
corporations and issues.
June
11, 2003 (Monthly Lunch Meeting)
Integrated Marketing: When you combine Pekin
duck, shark and Reddi Whip, not even Emeril could
produce an edible recipe. But the three topics were a
recipe for a highly informative and engaging
discussion on branding at PCC’s final program for the
2002-2003 club year.
April
9, 2003 (Monthly Lunch Meeting)
Non-Traditional PR Resources:
Identifying proper media contacts for your PR
pitches can resemble a "shot gun wedding" or an
arranged marriage. The difference often rests with the
resources you use to implement an effective media
relations program. Panel members discussed News
Wire One, ProfNet, MediaMap and assignmenteditor.com.
March
12, 2003 (Monthly Lunch Meeting)
Communicating via the National
Media: Even as the country is gripped in
uncertainty, the national media still needs to give
their audiences a “breath of fresh air” and break the
tension. That was the consensus of a panel of national
media producers/PR executives
February 12, 2003 (Monthly Lunch Meeting)
Ethnic Marketing: February’s luncheon of the
Publicity Club of Chicago provided a wide range of
information on how to reach the African-American
market locally and nationally. The diverse panel
represented market research, a major magazine, a major
Chicago radio station and a directed newswire.
January 8, 2003 (Monthly Lunch Meeting)
Measuring Results: An
all-star panel of PR agency and corporate professionals
examined the ongoing daily challenge of PR professionals
to create perceptions of value to clients and bosses.
December 11, 2002 (Monthly Lunch Meeting)
Maintaining the Brand: The news cycle today moves at
super-sonic speed, challenging PR professionals to be
ever vigilant about news coverage that could impact
the integrity of the “brand.” A brand today not only
refers to a product, but can also apply to a service
or organization. Your reputation, shaped by
perceptions, will largely determine the success of
your brand over the course of time.
November 13, 2002 (Monthly Lunch Meeting)
It’s a lot more challenging than local coverage,
but successfully pitching a national story to a
Chicago-based bureau makes a big impact for clients or
organizations.
November, 2002
(Executive Roundtable)
Can good PR strategy help avert or
ameliorate the situation? And, when companies suffer
setbacks, why do they tend to go into denial and hope
the news will just go away? Reputation and credibility
are fragile commodities based on trust — two essential
qualities of a successful business that can evaporate in
a matter of months if they are not nurtured.
October 16, 2002 (Monthly Lunch Meeting)
If you wake up early enough to watch
the TV morning news shows on WFLD-TV and WGN-TV, then
you know it’s time to wake up to the numerous PR
opportunities available on these widely watched shows.
September 17, 2002 (Monthly Lunch Meeting)
Chicago Columnists: Kup's
Column, Rob Feder, Eric Zorn and Chicago
Magazine...their writers or editors tell how to sell a
story. Also, reaction to Bob Greene's resignation from
the Chicago Tribune.
June
12, 2002 (Monthly Lunch Meeting)
Healthcare Reporters: TV,
radio and newspaper reporters covering health and
fitness, as well as the healthcare industry, offer
insider's suggestions on getting coverage for your
clients.
April
10, 2002 (Monthly Lunch Meeting)
Integrated Marketing: What
does this frequently used term really mean? What impact
does "integrated marketing" have on the public relations
field?
March
21, 2002 (Exec Roundtable)
Reputation Management: The
Enron debacle is forcing corporations to evaluate power
of reputation management, according to three experts in
the field.
March
2002
Marketing to the Dailies:
Editors of the Chicago Tribune, Chicago Sun-Times and
Daily Herald share their opinions about the best ways to
get coverage in their papers. (Read
the report by Sue Masaracchia...)
February 2002
A winning panel of sports marketing
experts presided at this PCC luncheon. Moderated by WBBM-TV,
Channel 2, sports anchor Chris Boden, the panel
consisted of Rob Gallas, senior vice president of
marketing and broadcasting for the Chicago White Sox,
John McDonough, vice president of marketing and
broadcasting for the Chicago Cubs, and Jim Sofranko,
executive director of marketing and new business
development for the Chicago Blackhawks. (Read
the report by Sue Masaracchia...)
January 2002
How to Connect with High-Tech Media:
Michael Krauss, Vice Chair, Mayor’s Council of
Technology Advisors and Partner, DiamondCluster
International, moderated a lively panel of high-tech
writers from the Tribune, Sun-Times and ePrairie.com. (Read
our report...)
December 2001
What does it to take to have a
celebrity attend your event? What are the most
persuasive elements to add to your pitch letter? Those
topics and more were covered at the December meeting,
featuring Harry Volkman and other speakers.. (Read
David Brimm's report...)
November 2001
Weekend assignment editors from
Channels 2, 5 and 7 shared their tips on
how to get covered...at PCC's November lunch meeting.
(Read
Sue Masaracchia's report...)
September 2001
It’s no secret that
if you want to interest City Hall in your client or
organization, it’s best to be on the same page as the
Mayor. Issues and events that complement the interests
of the City of Chicago are the most likely to have
support by the Mayor himself. This was the consensus of
three top City officials --Miguel d’Escoto; Rodrigo
Sierra and David Kennedy – who shared some insights into
working productively with the City of Chicago. (Read
the report by
Lisa E. DeVries...)
June
2001
Chicago bureau chiefs: It's a PR
person's dream: your client gets positive coverage from
The Wall Street Journal, Newsweek, People and USA Today.
Is this possible? Editors of these publications offered
tips to PCC members at the June luncheon meeting (Hint:
Use Federal Express.) (Read
Sue Masaracchia's report...)
June
2001 -- Community Corner
They have 49 newspapers divided into
six groups, covering many Chicago suburbs. An editor of
Pioneer Press offers PCC members a few tips on how to
gain coverage in this key weekly newspaper chain. (Read
the article and download a list of Pioneer Press
editors and contact information.)
April
2001
Dave Baum, talk show host turned media trainer,
moderated a panel of experts from some of Chicago's top
agencies. The subject was how to handle crisis
communications.
April
2001 -- Community Corner
Bob Wallace, a familiar face to Chicago TV
viewers, is now producing videos and working for the
City of Chicago..
March
2001
Chicago's top entertainment print editors entertained
attendees to the Publicity Club of Chicago (PCC) monthly
luncheon on March 21 to provide their respective
perspectives on Chicago's art, theater, dance and film
industry. The panel included Richard Christiansen
(Chicago Tribune); Bill Zwecker (Chicago Sun-Times);
Brian McCormick (Crain's Chicago Business); and Tom
Valeo (City Talk).
By Carl L. Henderson
March
2001 -- Community Corner
Michael Waters, editor of the Daily Southtown, a
newspaper serving Chicago's southern suburbs.
February 2001
In a city as rich in journalistic tradition as Chicago,
journalists who write columns have had to "find their
voices." Mark Fitzgerald, Editor-at-large of Editor &
Publisher Magazine moderated a distinguished panel of
notable columnists, including Mark Brown, Chicago
Sun-Times; Mary Schmich, Chicago Tribune; and Burt
Constable, The Daily Herald.
By Sue Masaracchia
February 2001 -- Community Corner
Richard Babcock, editor of Chicago Magazine,
stresses the Chicago-centric focus of his publication.
Chicago Magazine is interested in the people, things and
events all the nooks and crannies tightly linked to the
city. The more insight offered, the more likely the
pitch is to succeed.
By Sue Masaracchia
January 2001
Gossip Columnists Chicago newspapers reinventing
themselves to appeal to new demographic niches
(Also: Inside is the
Friendly Newspaper)
By David Brimm
November 2000
Radio Personalities and Producers: Familiarity with
format and personnel are keys to effective radio PR
placements
By David Brimm
October 2000
On the Air, On the Web and in Print: "Network
Chicago"
also: The Chicago Defender Beat
By Sue Masaracchia
September 2000
Early morning news shows offer great placement
opportunities
By Sue Masaracchia
June
2000
News for the Future: How to Make Network News
By Sue Masaracchia
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