 |
Publicity Club of Chicago
Education Series
2009 |
 Whether you are an experienced professional who
wants to continue to hone your craft; you're
changing job responsibilities and need a refresher
course; or you're just starting out as a
professional communicator, make plans to attend our
2008 Education Series.
Courses to be held at:
LOCATION
DePaul's Lewis Center Building
25 East Jackson (southwest corner of Jackson and
Wabash)
Room 1104
6:00–7:30 p.m.
Attending even four education classes is
akin to going through a
semester of PR courses at most colleges. Course content of the PCC series is
intentionally short on theory, and
long on practical information that will hone the PR skills of new or even
veteran PR professionals. Each class
features top level PR practitioners who share their knowledge and experience in
a small, intimate setting,
affording a great opportunity for one-on-one interaction. It’s also a terrific
opportunity to meet peers and network
with veteran Chicago PR professionals.
 The
Publicity Club of Chicago is proud to have DePaul
University as a sponsor of our 2009 Education
Series. From their award-winning academic programs
to their state-of-the-art learning facilities,
DePaul University is a natural fit for our
professional development programming.
WHEN?
This year’s series of four classes will run on Tuesday evenings from 6:00 – 7:30
p.m. on these dates:
February 3, 10, 17, 24 of 2009
WHERE?
LOCATION
DePaul's Lewis Center Building
25 East Jackson (southwest corner of Jackson and
Wabash)
Room 1104
COURSE OUTLINE
|
Session 1--Feb. 3, 2009,
6-7:30 pm
Media Relations: The New Basics
Exploding new social media
options and their reach to new audiences
along with changing traditional media
newsrooms and audiences require a new
approach to PR. Or do they? Our panel
will examine the tools at your disposal—is
the press release dead?—tips for choosing
the right ones for the job, and explain how
to work them into an effective overall media
strategy with the resources you have.
|
|
|
Session 2--Feb. 10, 6-7:30
pm
Crisis Communications: More than
They Know
Whether it’s layoffs, a
natural disaster, an operational breakdown
or other news that puts your reputation at
risk, managing crisis communications is much
more than crafting the message and
communicating to stakeholders and the media.
For agency and organizational practitioners
alike, it’s preparing your client or
colleagues with the right internal planning,
asking the right questions, maintaining the
right external relationships and ensuring
the right people know their roles with the
know-how to recognize and act immediately in
a potential crisis situation.
|
|
|
Session 3--Feb. 17, 6-7:30
pm
Behind the Curtain: Successful
Events with Measurable Impact
From special events to
press conferences, planning and managing
events to maximum attendance, PR value and
goal attainment is critical to the effective
PR role. Hear the experts cover the A to Z:
avoiding a creative-for-the-sake-of-creative
concept that preaches to the choir; covering
the logistics; and ensuring goal-oriented
attendance and maximum exposure through
effective follow-up and technology
|
|
|
Session 4--Feb. 24, 6-7:30
pm
PR Measurement: Beyond First
Impressions
Media impressions remain a
PR measurement standard, but social media
and new approaches to message-driven
measurement offer new challenges,
considerations and options for defining PR
expectations and ROI. “The customer is not
the click,” and our panel will examine
bottom-line measurement that matters.
|
|
PRICING
Flexible pricing is available for the series, but the most cost-effective way to
register is for the entire series.
The series always fills up fast, so register today by clicking the link below
(or fax your reservation form with
Amex/Visa/Mastercard number
to PCC at 773-463-5570.) By mail, send your check and reservation to PCC at:
Publicity Club of Chicago, P.O.,
Box 10916, Chicago, IL 60610.
|
|
Sessions are held on Tuesday from
6:00 to 7:30 p.m. on the following dates:
Feb. 3
Feb. 10
Feb. 17
Feb. 24
|
|
PCC Members
$25 per session or $90 for all four sessions
Non-members
$35 per session or $130 for all four sessions
Students
$20 per session or $70 for all four sessions
|
