Herbert M. “Herb” Kraus began his career doing public relations for the National Jewish Hospital at Denver and State of Israel Bond Drive and opened his public relations firm in 1954. He has represented clients in a wide variety of industries, , education, entertainment and theatrical fields for the last five decades.
His Chicago area clients have included , the George Bernard Shaw Centenary, The Clarence Darrow Centennial, The Bresler Ice Cream Company. Superior Tea and Coffee, The Vienna Sausage Manufacturing Company, Inland Steel Container, and Lever Brothers, to name just a few.
For non-profits , Herb has handled fundraising and public relations for the All-Chicago Committee for the Harry S. Truman Library and for the 50th anniversary of Archbishop Bernard J. Sheil’s ordination. He managed public relations for the dinner that established the John Cardinal Cody Chair for the American Friends of Hebrew University, as well as been responsible for public relations for the American Jewish Committee, Anshe Emet Congregation, a dinner honoring Rabbi Herman Schaalman of Emanuel Congregation attended by Cardinal Joseph Bernardin, and served as public relations counsel for Spertus College supervising openings and special exhibits.
In entertainment, Herb represented Tommy Bartlett’s Water Ski Sky and Stage show in the Wisconsin Dells for more than three decades, and has been the Chicago press agent for the Ringling Brothers Barnum & Bailey Circus, while representing many summer and dinner theaters including the Candlelight Dinner and Drury Lane Theaters.
In 1973, Herb merged his firm into Manning Salvage & Lee. After heading their Midwest office for ten years, he became president of Kraus Dunham Nikolich Public Relations, senior counselor for the Weiser Walek Group and the Financial Relations Board. Today, Herb, once again, heads his own agency.
Always concerned about the importance of educating future public relations professionals, Herb is a longtime instructor at Columbia College Chicago. Herb is a past president of the Publicity Club of Chicago, and active with the Chicago Chapter of PRSA.
Herb is listed in Who’s Who in America and was presented the prestigious Richard Alschuler Award by the American Jewish Committee. He is a member of the Headline Club, Society of Professional Journalists and has written a column for The Chicago Journalist: On Writing Well.
Herb earned his bachelor’s degree in political science from the University of Illinois and served during World War II as an infantry combat correspondent in the South Pacific.
Herb has earned his reputation as the dean of Chicago’s public relations counselors and credits his success to his writing ability and his close working relationships with the media.