2012 Publicity Club of Chicago Lifetime Achievement Honoree:
During her more than 25 years in the business, Flowers Welch’s career path has taken her from her native North Carolina beginnings as an internal communications specialist at an insurance company to several communications positions at the Chicago Urban League. She began her career in agency public relations at Golin/Harris Communications, one of the top PR firms in the country. Pursuing her desire to work in ethnic marketing, Flowers Welch later joined Burrell Communications Group and rose to senior vice president in three years. Her passion for ethnic marketing and entrepreneurial drive led to the founding of Flowers Communications Group, one of the country’s leading multicultural agencies. Now celebrating its 20th year, the award-winning firm develops integrated marketing campaigns for blue-chip brands and corporations that seek to reach ethnic consumers. A self-described “serial entrepreneur,” Flowers Welch recently launched Welch Consulting, which focuses on sports marketing projects.
Flowers Welch holds a master’s degree in advertising from Northwestern University and is a magna cum laude graduate of Winston-Salem State University, where she majored in English. She has received more than 100 industry awards for communications excellence, including more than 25 Gold and Silver Trumpets from the Publicity Club of Chicago, plus three Silver Anvil Awards from the Public Relations Society of America. She also holds more than 10 Spectra Awards from the International Association of Business Communicators and two CIPRA Awards from Inside PR magazine. She has been named one of Chicago’s “Top 100 Black Business and Professional Women,” one of the Chicago Jaycees Ten Outstanding Young Citizens, is the recipient of the “Woman of the Year Award” given by the National Council of Negro Women, is a Chicago Urban League “Beautiful People” honoree, and was a charter inductee into Northwestern University’s Hall of Fame. Flowers Welch served as guest lecturer in the business school at Miami University in Oxford, OH. Flowers Welch also was awarded the Founders Award from the National Black Public Relations Society. In 2006, she was inducted into the PR News Hall of Fame for her distinguished career in public relations.
Alliance of Business Leaders & Entrepreneurs (ABLE); served as chair of ABLE’s “Evening with the Chairman” featuring Time Warner CEO Dick Parsons; Advisory Committee member, former Advisory Board Chair, Black Creativity; Advisory Committee member, Kennedy-King College Communication Department Advisory Council member, ETA; member, Chicago Urban League, Public Relations Society of America, Publicity Club of Chicago, National Black Public Relations Society, International Association of Business Communicators and Alpha Kappa Alpha Sorority, Inc.