Presenters Dean Richards, WGN-TV entertainment reporter & critic, and Bill Zwecker, feature/entertainment reporter and film critic, joined hundreds of Midwest public relations and communications professionals and their clients at Publicity Club of Chicago’s 50th annual Golden Trumpet Awards in May at The Palmer House Hilton in Chicago.
At the ceremony, 53 Golden Trumpet and 92 Silver Trumpet awards were presented for the best of the Midwest’s public relations work in 2008 as judged by leading Chicago-area public relations executives.
- The Elynore Dolkart Meserow Creativity Award for exceptional creativity in public relations programs was presented to Burson-Marsteller for Urban Wheat Field. The Wheat Foods Council’s Urban Wheat Field brought to life wheat’s farm-to-fork journey to demystify the grain, raise the council’s profile and grow the organization.
- The Edwin J. Shaughnessy Quality of Life Award recognizing the foremost contribution of the year to improving the quality of life in our society through public relations was presented to The Allstate Foundation and Zeno Group for the “Tell a Gal P.A.L.” Program. The “Tell a Gal P.A.L.” program leveraged an internal communications campaign, designed to raise awareness of The Allstate Foundation Domestic Violence programming across its network.
- The Brand Builder Award for the program that significantly enhances and promotes a brand for an organization, product or service was presented to Ketchum for “LoneStar: New Truck Drives Excitement.” Ketchum Chicago helped Navistar International take the launch of a groundbreaking new semi truck from just an industry-wide launch to a mainstream excitement-builder.
- The Platinum Award, the “Louis Armstrong of Trumpets” given to the year’s best overall public relations program was presented to Edelman Worldwide for Go Red for Women 2007–2008. Women are the heart of Go Red. The Untold Stories campaign connected real women across the country, empowering them to take action to prevent heart disease.