2009 Golden Trumpet Winners

Our con­grat­u­la­tions to these recip­i­ents of 2009 Golden Trum­pet Awards for out­stand­ing achieve­ment in each of the fol­low­ing cat­e­gories of practice:

Com­mu­nity Relations

Go Red for Women 2007–2008

Women are the heart of Go Red. The Untold Sto­ries cam­paign con­nected real women across the coun­try, empow­er­ing them to take action to pre­vent heart disease.

Earth Hour Chicago 2008
Jasculca/Terman and Asso­ciates, Inc. and ComEd

Earth Hour Chicago was part of a global cam­paign to raise aware­ness of cli­mate change and demon­strate that small actions can col­lec­tively make an impact.

Feed It For­ward

Feed It For­ward was an online ini­tia­tive that sup­ported the act of giv­ing dur­ing the down econ­omy, by enabling peo­ple to give away mil­lions of free Restaurant.com gift certificates.

North­west Indi­ana Res­i­dents Envi­sion Bright Future
Valerie Den­ney Com­mu­ni­ca­tions & North­west Indi­ana Regional Plan­ning Com­mis­sion

Hun­dreds of North­west Indi­ana cit­i­zens of many diverse com­mu­ni­ties came together in a regional town hall to plan their shared future.


Illi­nois Pol­icy Insti­tute Media Cam­paign
Mac Strate­gies Group, Inc.

This cam­paign ele­vated the Illi­nois Pol­icy Insti­tute to a lead­ing expert source and con­sis­tent news­maker on pub­lic pol­icy mat­ters impact­ing the State of Illinois.

Spe­cial Events & Observances

Seventy-Five Years of Orthopaedic Surgery
Amer­i­can Acad­emy of Orthopaedic Sur­geons

The Acad­emy cel­e­brated its 75th anniver­sary with a mul­ti­me­dia cel­e­bra­tion that included Web sites, books, PSAs, exhibits, films and art shows – all designed to doc­u­ment the his­tory of orthopeaedics.

Bring­ing Maui to Your Cam­pus
Refresh­ing a 25-year-old event that depends on spon­sor­ship and tourism with a strug­gling econ­omy and increased com­pe­ti­tion, the 2008 Maui Invi­ta­tional Surf­board Road Trip delivered!

Inter­nal Communications

Real­iz­ing the Oppor­tu­nity in Risk
Insid­edge & The Soci­ety of Actu­ar­ies

Insid­edge devel­oped a pro­gram to fos­ter pride among S.O.A. mem­bers about the his­tory and future of the pro­fes­sion, and edu­cate them about the “actu­ar­ial” brand.

“Tell a Gal P.A.L.” Pro­gram
The All­state Foun­da­tion and Zeno Group

“Tell a Gal P.A.L.” pro­gram lever­aged an inter­nal com­mu­ni­ca­tions cam­paign, designed to raise aware­ness of The All­state Foun­da­tion Domes­tic Vio­lence pro­gram­ming across its network.

Gov­ern­ment Affairs

Brink of a Medicare Melt­down
Amer­i­can Med­ical Asso­ci­a­tion

Using tra­di­tional and new media, the Amer­i­can Med­ical Association’s gov­ern­ment affairs cam­paign helped suc­cess­fully moti­vate Con­gress to stop loom­ing Medicare physi­cian pay­ment cuts.

Issues Man­age­ment

Ash­tray Art – Guerilla Pub­lic Rela­tions
Stu­dents of Colum­bia Col­lege Chicago

This pub­lic rela­tions event was designed to quickly pro­mote pos­i­tive aware­ness and inter­est in a new, unpop­u­lar pub­lic spaces smok­ing ban law – with zero adver­tis­ing dollars.

TRAC Issue Man­age­ment Cam­paign
Mac Strate­gies Group, Inc.

This aggres­sive pub­lic rela­tions cam­paign was designed to raise aware­ness of the neg­a­tive impacts to com­mu­ni­ties and res­i­dents result­ing from a poten­tial rail­way merger.

Traf­fic Costs Chicagoland $7.3 Bil­lion Annu­ally
Met­ro­pol­i­tan Plan­ning Coun­cil

Met­ro­pol­i­tan Plan­ning Coun­cil doc­u­mented and pub­li­cized the cost of con­ges­tion to met­ro­pol­i­tan Chicago to encour­age greater invest­ment in regional solu­tions to gridlock.

Plan for Worst, Exe­cute Best
Shedd Aquar­ium and Pub­lic Com­mu­ni­ca­tions Inc.

Impec­ca­ble plan­ning and care­ful mes­sag­ing enabled Shedd to trans­port seven whales and four dol­phins with­out inci­dent, and avoid pub­lic con­fu­sion despite five simul­ta­ne­ous major projects.

Under­min­ing a Cul­ture of Safety: Dis­rup­tive and Intim­i­dat­ing Behav­iors
The Joint Com­mis­sion

The Sen­tinel Event Alert on dis­rup­tive and intim­i­dat­ing behav­iors high­lights a sig­nif­i­cant prob­lem in health care that puts both staff and patients at risk.

“Tell a Gal P.A.L.” Pro­gram
The All­state Foun­da­tion and Zeno Group

“Tell a Gal P.A.L.” is a word-of-mouth com­mu­ni­ca­tions cam­paign designed to raise aware­ness of domes­tic vio­lence and eco­nomic empow­er­ment among the gen­eral public.

Cri­sis Pub­lic Relations

Rebuild­ing A Hos­pi­tal Com­mu­nity
Porter Nov­elli

Colum­bus Regional Hos­pi­tal needed to com­mu­ni­cate with employ­ees and the com­mu­nity and restore emer­gency and out­pa­tient care after flood­ing forced its clo­sure for five months.


Urban Wheat Field

The Wheat Foods Council’s Urban Wheat Field brought to life wheat’s farm-to-fork jour­ney to demys­tify the grain, raise the council’s pro­file and grow the organization.

Radio Flyer on Cloud 9
Burson-Marsteller on behalf of Radio Flyer, Inc.

A multi-faceted pro­gram lever­aged Radio Flyer’s her­itage, work­place and new prod­ucts to posi­tion the com­pany as inno­v­a­tive, increase aware­ness of the prod­uct port­fo­lio and attract talent.

KILZ Cov­ers the Trade Press
Cramer-Krasselt Pub­lic Rela­tions

Cramer-Krasselt Pub­lic Rela­tions cre­ated an indus­try lead­er­ship cam­paign using media rela­tions and bylined arti­cles tar­geted at pro­fes­sional paint­ing trade publications.

But­ter­ball Launches Turkey Talk-Line 2.0

Edel­man launches But­ter­ball 2.0, reach­ing a new gen­er­a­tion of Thanks­giv­ing cooks with turkey texts, Web chats, Talk-Line mommy blog­gers and a revamped Web site.

Burger King Kids Meal Launch

Burger King Corp. unveiled a nutri­tion­ally bal­anced Kids Meal and a first-class spon­sor­ship. The PR team estab­lished BKC’s nutri­tion cred­i­bil­ity, con­nected with moms and ignited sales.

“What Would You Do for a Klondike Bar” Video Con­test
Golin­Har­ris for Unilever-Klondike

The “What Would You Do for a Klondike Bar” online video con­test, backed by a comedic celebrity and social media out­reach, sig­nif­i­cantly increased prod­uct sales.

Strik­ing a Cord Blood Chord
Cord Blood Reg­istry

CBR engaged moms to bring per­sonal rel­e­vancy to the med­ical use of cord blood stem cells to influ­ence con­sumer behav­ior and grow the company’s business.

Stick it To Your Snorer

The “Stick it To Your Snorer” con­sumer health cam­paign suc­cess­fully lever­aged Breathe Right Nasal Strips through inte­grated mar­ket­ing, cre­at­ing a new rea­son to address snoring.

Ditch the Bot­tle, Vino Blog­gers

Tetra Pak and Golin­Har­ris lever­aged new media and blog­gers to increase aware­ness of its sus­tain­able wine pack­ag­ing at the 1st Annual North Amer­i­can Wine Blog­gers Conference.

Hershey’s Bliss Launch
JSH&A Pub­lic Rela­tions

JSH&A launched Hershey’s Bliss choco­late with a syn­er­gis­tic PR cam­paign that lever­aged word-of-mouth, and social and tra­di­tional media rela­tions to gen­er­ate brand aware­ness and encour­age trial.

Lon­eS­tar: New Truck Dri­ves Excite­ment
Ketchum Chicago

Ketchum Chicago helped Nav­is­tar Inter­na­tional take the launch of a ground­break­ing new semi truck from just an industry-wide launch to a main­stream excitement-builder.

Eureka Cre­ates Clean Pet Homes
L.C. Williams & Asso­ciates

A multi-tiered, cre­ative cam­paign tar­geted media, influ­en­tial pet experts and con­sumers to gen­er­ate high-profile place­ments and brand ambas­sadors for Eureka’s new pet-focused clean­ing tools.

Sara Lee Makes Lunchtime Show­time
O’Malley Hansen Com­mu­ni­ca­tions

Sara Lee worked with O’Malley Hansen Com­mu­ni­ca­tions to lever­age the excite­ment of Disney’s “High School Musi­cal” and get moms think­ing and talk­ing about bread.

Back to School – Power to the Penny!

OfficeMax’s 2008 back to school mar­ket­ing cam­paign was designed to show that the penny still has power.

EAGLE Snacks Soars Again
Ruder Finn

On behalf of its client EAGLE Snacks, Ruder Finn launched their two rebirth prod­uct lines – Pop­pers! and BURSTS!

Nature’s Vari­ety “Rota­tion Diet” Cam­paign
Wheat­ley & Tim­mons

Wheat­ley & Tim­mons worked with Nature’s Vari­ety, a nat­ural pet food brand, to secure share gains in a mar­ket­place long­ing for higher qual­ity pet nutrition.

Brochures, Book­lets or Books

Prepar­ing Pro­fes­sors for the Press
DePaul Uni­ver­sity

To broaden the pool of pro­fes­sors ready and able to serve as expert sources for the media, DePaul Media Rela­tions cre­ated a self-service guide for faculty.

IIT Stu­art View­book “Strate­gi­cally Com­pet­i­tive”
Illi­nois Insti­tute of Tech­nol­ogy

The IIT Stu­art School of Busi­ness view book pub­li­cizes its new brand, “Strate­gi­cally Com­pet­i­tive,” and illus­trates how it is dis­tinc­tive from other busi­ness schools in Chicago.

Thank You, CRH Fam­ily
Porter Nov­elli

Colum­bus Regional Hos­pi­tal finds a cre­ative, mean­ing­ful way to thank employ­ees for demon­strat­ing courage and com­mit­ment to excel­lence in the midst and after­math of crisis.

21 Rea­sons You Belong at UIC

“21 Rea­sons” pro­vided star­tling facts cou­pled with edgy design to re-shape per­cep­tions and re-build the UIC brand.

Newslet­ters or Magazines

Trea­sures: 40th Anniver­sary Com­mem­o­ra­tive Issue
Naper Set­tle­ment

In this com­mem­o­ra­tive issue, Trea­sures Mag­a­zine chron­i­cled the his­tory of the Naperville Her­itage Soci­ety, cel­e­brat­ing its 40th anniver­sary in 2009.

In Com­mon: North­east­ern Illi­nois Uni­ver­sity Mag­a­zine
North­east­ern Illi­nois Uni­ver­sity

The NEIU Mag­a­zine has grown from an eight-page pub­li­ca­tion to a 32-page mag­a­zine and has gen­er­ated new excite­ment about the university.

Non-profit Annual Reports

IIT Annual Report – “For­ward: Motion”
Illi­nois Insti­tute of Tech­nol­ogy

The 2008 IIT Annual Report pub­li­cizes the for­ward motion of the uni­ver­sity after its first year under the lead­er­ship of a new president.

La Rabida Children’s Hos­pi­tal 2008 Annual Report
La Rabida Children’s Hos­pi­tal and KTK Design

As good envi­ron­men­tal stew­ards, La Rabida designed its 2008 Annual Report for online view­ing. A post­card with a link to the hospital’s Web site was mailed.

Cul­ti­vate – 2008 Annual Report
Lambs Farm

In its 2008 Annual Report, “Cul­ti­vate,” par­tic­i­pants cap­tured Lambs Farm’s pro­grams and their friends through pho­tog­ra­phy, reveal­ing a place where they may grow and blossom.

2007 Com­mu­nity Ser­vice Report
North­west­ern Memo­r­ial Hos­pi­tal

North­west­ern Memo­r­ial Hospital’s mission-driven com­mit­ment to the com­mu­nity is explored in the 2007 Com­mu­nity Ser­vice Report.

2008 North­west­ern Memo­r­ial Health­Care Annual Report Web Site
North­west­ern Memo­r­ial Hos­pi­tal

North­west­ern Memo­r­ial Health­Care cap­tures a year of accom­plish­ment in its first exclu­sively online annual report.

Break­ing New Ground
Rush Uni­ver­sity Med­ical Cen­ter

Pub­lished in 2008, the 2007 annual report uses high­lights from a ground­break­ing year to make the case for Rush’s new facilities.

Hope for Heal­ing the Planet
Turner Adver­tis­ing & Chicago Botanic Gar­den

This annual report focuses on the institution’s plant sci­ence ini­tia­tives serv­ing the dual pur­pose of the com­mu­ni­ca­tions piece for a $50 mil­lion cap­i­tal campaign.

Fea­ture Video­tapes and Films

Restor­ing a Hos­pi­tal, Renew­ing Com­mit­ment
Porter Nov­elli

A hos­pi­tal com­mem­o­rates employ­ees’ brav­ery and for­ti­tude in the face of a cri­sis and demon­strates its suc­cess­ful efforts to restore the hos­pi­tal and com­mu­nity quickly.

“Got Vis­i­bil­ity?”
Ter­ra­com Pub­lic Rela­tions

This tar­geted and prac­ti­cal primer on pub­lic rela­tions for green busi­nesses shows the value of PR, builds capac­ity and dri­ves business.

Web Sites

The Hormel Inter­ac­tive Kitchen
Hormel Foods Cor­po­ra­tion, Burson-Marsteller

Hormel Foods engaged Burson-Marsteller to design a Web site that struck a bal­ance between famil­iar­ity and inno­va­tion, while show­cas­ing the wide vari­ety of Hormel’s gro­cery products.

CUB’S High-Tech Weapon
The Cit­i­zens Util­ity Board

An infor­ma­tive, cost-cutting Web site has helped CUB stay rel­e­vant to a wide range of con­sumers, from iPhone users to those still dial­ing a rotary phone.

IBOT Web­site Encour­ages His­panic Trav­el­ers
Illi­nois Bureau of Tourism & The San Jose Group

To engage var­i­ous demo­graph­ics of His­panic trav­el­ers to explore Illi­nois, The San Jose Group cre­ated a new, category-leading, inter­ac­tive, cul­tur­ally rel­e­vant, Spanish-language Web site.

Printed Press Kits

Fiber is Get­ting Cooler
GolinHarris/General Mills

To help spread the word about new Fiber One yogurt, Golin­Har­ris gar­nered top-tier media atten­tion and cov­er­age by dis­trib­ut­ing a “cool” press kit to key contacts.

“Elec­tron­i­cally” Fuel­ing the Media

To help launch BP gaso­line with Invig­o­rate, Golin­Har­ris fueled media inter­est with an engag­ing elec­tronic press kit, which high­lighted the brand’s “younger for longer” message.