2010 Golden Trumpet Winners

Our con­grat­u­la­tions to these recip­i­ents of 2010 Golden Trum­pet Awards for out­stand­ing achieve­ment in each of the fol­low­ing cat­e­gories of practice:

Com­mu­nity Relations

National Pro Bono Week Cel­e­bra­tion
Amer­i­can Bar Asso­ci­a­tion

The first-ever National Pro Bono Cel­e­bra­tion received an out­pour­ing of pos­i­tive media cov­er­age about the ABA, lawyers and their work to increase access to justice.

Debut­ing a New Hos­pi­tal
Sher­man Health
and Kathy Scha­ef­fer and Asso­ciates, Inc.
Debut­ing a new hos­pi­tal is a once-in-a-lifetime oppor­tu­nity. Sher­man Health devel­oped a multi-faceted com­mu­ni­ca­tions cam­paign fea­tur­ing events, media rela­tions and inter­nal and exter­nal outreach.

Ida Crown – Mov­ing For­ward
Res­olute Con­sult­ing

Ida Crown Jew­ish Acad­emy retained Res­olute to imple­ment an out­reach pro­gram designed to gain needed zon­ing changes to build a high school cam­pus in Skokie.

Com­bat­ing Youth Vio­lence in Chicago
Youth Guid­ance,World Sport Chicago, The Reynolds Com­mu­ni­ca­tions Group
and The Uni­ver­sity of Chicago
PR for an anti-violence ini­tia­tive that will be sci­en­tif­i­cally stud­ied gen­er­ated more than 10 mil­lion impres­sions and atten­tion in the edu­ca­tion and social ser­vice communities.

Increas­ing His­pan­ics’ Organ Dona­tion Aware­ness
San Jose Pub­lic Rela­tions
and Gift of Hope Organ & Tis­sue Donor Net­work
San Jose Pub­lic Rela­tions worked with Gift of Hope to con­nect with His­panic com­mu­nity faith lead­ers and media to com­mem­o­rate National Donor Sabbath.

Spe­cial Events & Observances

40th Anniver­sary of Apollo 11 Moon Land­ing
Adler Plan­e­tar­ium
and Big Splash Pub­lic Rela­tions
To com­mem­o­rate the 40th anniver­sary of the Apollo 11 Moon Land­ing, Adler Planetarium’s PR team, along with the Big Splash PR team, raised pub­lic aware­ness through a suc­cess­ful month-long media rela­tions campaign.

1st Annual Sweet Sat­ur­days
Chicago Park Dis­trict

The Garfield Park Con­ser­va­tory cre­ated a new event, which cel­e­brates a vari­ety of con­ser­va­tory plants that help cre­ate favorite can­dies we all enjoy.

Good Egg Project World Egg Day

America’s Egg Farm­ers cel­e­brated World Egg Day by cre­at­ing buzz around the “Good Egg Project,” an effort encour­ag­ing Amer­i­cans to join them in fight­ing hunger.

McDonald’s Happy Meal: Thirty Years of Hap­pi­ness

Golin­Har­ris launched a cam­paign to gen­er­ate aware­ness and excite­ment among con­sumers for the Happy Meal’s 30th birth­day, while build­ing brand equity and spread­ing happiness.

Illi­nois Holo­caust Museum & Edu­ca­tion Cen­ter
Jasculca/Terman and Asso­ciates, Inc.

The Illi­nois Holo­caust Museum & Edu­ca­tion Cen­ter opened in Spring 2009 with a series of ded­i­ca­tion and cel­e­bra­tion events.

Laphroaig & Ard­more Spir­ited Invest­ment Event
JSH&A Pub­lic Rela­tions

Beam Global Spir­its & Wine cel­e­brates a “Mar­ket on the Rocks” with the debut of Laphroaig 25-Year-Old and Ard­more 30-Year-Old – two high-end whiskies debut­ing in the mid­dle of an eco­nomic recession.

Reese’s Loves You Back Event
JSH&A Pub­lic Rela­tions

The Reese’s “Loves You Back” on-pack, instant-win pro­mo­tion kicked off with a local give­away of more than $40,000 in gaso­line and gro­ceries in two hours.

Kel­logg School Super Bowl Adver­tis­ing Review
Kel­logg School of Man­age­ment
and MS&L
The Kel­logg School Super Bowl Adver­tis­ing Review posi­tions the school as a thought leader while estab­lish­ing fac­ulty as year-round, cred­i­ble resources for top-tier media.

Harry Pot­ter Casts Mag­i­cal Spell
Museum of Sci­ence and Indus­try
and Pub­lic Com­mu­ni­ca­tions Inc.
The Museum of Sci­ence and Indus­try put the Mid­west under a spell as it wel­comed the world pre­miere of “Harry Pot­ter: The Exhibition.”

Inter­nal Communications

Kraft Foods “Com­mu­ni­cat­ing with Fla­vor”

Insid­edge col­lab­o­rated with Kraft Foods to cre­ate “Com­mu­ni­cat­ing with Fla­vor,” a pro­gram designed to align Kraft’s com­mu­ni­ca­tions cul­ture with their higher pur­pose: make today delicious.

Tell a Gal P.A.L. 2009 Cam­paign
The All­state Foun­da­tion
and Zeno Group
The All­state Foun­da­tion and Zeno Group lever­aged an inter­nal com­mu­ni­ca­tions cam­paign to raise aware­ness and par­tic­i­pa­tion for The All­state Foundation’s Tell a Gal P.A.L. pro­gram across the All­state network.

Gov­ern­ment Affairs

MAP Quest Suc­cess­ful for Stu­dents
Kathy Scha­ef­fer and Asso­ciates, Inc.

A tar­geted media out­reach cam­paign exerted pres­sure on the Illi­nois Leg­is­la­ture to fund the MAP grant pro­gram, pre­serv­ing the dreams of stu­dents statewide.

Issues Man­age­ment

Pub­li­ciz­ing New Research on Dia­betes
JAMA/Archives Media Rela­tions

As a result of an exten­sive, multi-dimensional pub­lic­ity pro­gram, mil­lions of peo­ple were made aware of impor­tant new med­ical research on diabetes.

Chil­dren and Vac­cines
JAMA/Archives Media Rela­tions

A multi-media cam­paign edu­cated and informed par­ents and physi­cians about com­pelling ideas and research find­ings in the fight against pre­ventable diseases.

Man­u­fac­tur­ers Face Labor Short­age? Really!
Nuts, Bolts and Thingamajigs/The Foun­da­tion of the Fab­ri­ca­tors &
Man­u­fac­tur­ers Asso­ci­a­tion, Inter­na­tional

and L.C. Williams & Asso­ciates
A plat­form totally counter-intuitive in 2009’s econ­omy – U.S. man­u­fac­tur­ers today face a dire short­age of skilled work­ers – gained sig­nif­i­cant cre­dence plus media sup­port through a Fab­ri­ca­tors & Man­u­fac­tur­ers Asso­ci­a­tion com­mu­ni­ca­tions initiative.


More Than a Pretty Gar­den
Chicago Botanic Gar­den

The open­ing of the Plant Sci­ence Cen­ter con­firms the Garden’s role as a world leader in plant con­ser­va­tion sci­ence and encour­ages pub­lic action and support.

Lands’ End Feel­Good Cam­paign
Cir­cle Pub­lic Rela­tions

In exchange for the pur­chase of a Feel­Good sweater, Lands’ End donated sig­na­ture yarn to vol­un­teer knit­ters, who cre­ated almost 30,000 hats for the homeless.

Joliet’s 2009 “Play Cam­paign”
City of Joliet

Joliet’s 2009 “Play Cam­paign” is a cohe­sive and con­tin­u­ous mar­ket­ing and pub­lic rela­tions effort to pub­li­cize the city’s tourism attrac­tions, cul­ti­vat­ing both quan­ti­ta­tive and qual­i­ta­tive effects.

Air­Tran Air­ways Rolls outWi-Fi
Cramer-Krasselt Pub­lic Rela­tions

C-K worked with Air­Tran to help roll out a fully inte­grated mar­ket­ing and PR cam­paign cen­tered on Air­Tran equip­ping every flight with Wi-Fi.

Brey­ers Smooth & Dreamy Webisodes
for Unilever/Breyers
In 2009, Brey­ers suc­cess­fully launched Smooth & Dreamy ice cream with an inte­grated com­mu­ni­ca­tions cam­paign that drove con­sumer engage­ment, prod­uct aware­ness and pur­chase intent.

Inte­grated Klondike Cam­paign Dri­ves Sales
for Unilever/Klondike
When debut­ing a thicker, more choco­latey shell in 2009, Klondike exe­cuted an inte­grated online pro­gram to gen­er­ate con­sumer buzz and drive purchase.

SPLENDA Live the Sweet Life

The SPLENDA “Live the Sweet Life” pro­gram used cre­ative tac­tics to speak to moms through trusted sources, giv­ing them sim­ple solu­tions for sweet­en­ing their daily lives.

WPA Launches The­Green Nut
Hen­son Con­sult­ing, Inc.

The West­ern Pis­ta­chio Asso­ci­a­tion with Hen­son Con­sult­ing cre­ated The Green Nut cam­paign to build aware­ness of the health ben­e­fits of pis­ta­chios and raise sales.

Hershey’s “Share the Bliss” Con­test
JSH&A Pub­lic Rela­tions

To sus­tain momen­tum from the launch of Hershey’s Bliss Choco­late in 2008, JSH&A launched the “Share the Bliss” con­test with a syn­er­gis­tic PR campaign.

Friskies First “Feline Focus Group”

Through cats’ eyes, Ketchum answered the ques­tion, “What does my cat do when I’m not home?” The efforts resulted in more than 327 mil­lion impressions.

Save the Plants
Turner + Cun­niff

A fund-raising cam­paign designed to build sup­port and aware­ness of the Chicago Botanic Garden’s plant sci­ence con­ser­va­tion initiative.

Inter­na­tional Pub­lic Relations

Abbott’s Dis­ap­pear­ing Stent Gets Noticed

The Abbott Pub­lic Affairs team lever­aged mile­stones to raise aware­ness for the bioab­sorbable stent pro­gram and to pro­mote the company’s ded­i­ca­tion to sci­ence and innovation.

End Polio Now
Rotary Inter­na­tional

Rotary’s cam­paign raises pub­lic aware­ness about the global ini­tia­tive to erad­i­cate the crip­pling dis­ease polio, enhanc­ing a cru­cial fundrais­ing effort.

New Media

KILZ Cleans Social Media Space
Cramer-Krasselt Pub­lic Rela­tions

C-K worked with Mas­terchem Indus­tries, mak­ers of the KILZ brand of paints and primers, to revamp its approach to primer lineup – KILZ Clean Start.

SPLENDA Sweet Solu­tions House Party

The pro­gram cre­ated a mean­ing­ful con­nec­tion between the con­sumer and the SPLENDA Brand through a social media net­work­ing site directed towards moms and their families.

Hershey’s Kisses Choco­late Launches www.KissesCookies.com
JSH&A Pub­lic Rela­tions

To estab­lish Hershey’s Kisses Choco­lates as an author­ity on hol­i­day bak­ing, JSH&A launched a one-stop-shop social net­work­ing site for hol­i­day bak­ers and entertainers.

Brochures, Book­lets or Books

Our Menu of Ser­vices
Jew­ish United Fund

JUF’s 2009 Case For Giv­ing helped moti­vate donors so effec­tively that – despite the eco­nomic down­turn – the insti­tu­tion raised $77.5 million.

Newslet­ters or Magazines

IIT Mag­a­zine Fall 2009
Illi­nois Insti­tute of Tech­nol­ogy

The fall 2009 IIT Mag­a­zine intro­duced alumni and peers to IIT’s new strate­gic plan, with sto­ries and icons through­out the issue high­light­ing the plan’s priorities.

Dremel eNewslet­ter – Social Media Update
JSH&A Pub­lic Rela­tions

Dremel’s eNewslet­ter evolved from a pro­mo­tional vehi­cle to a forum for two-way dia­logue with con­sumers fea­tur­ing new capa­bil­i­ties to engage and expand the Dremel audience.

Prac­tice Advan­tage
North­west­ern Memo­r­ial Hos­pi­tal

Called “Prac­tice Advan­tage,” a six-page cen­ter sec­tion in “Physi­cians Prac­tice,” a physi­cian prac­tice mag­a­zine, is posi­tioned specif­i­cally to pro­mote North­west­ern Memorial’s clin­i­cal services.

Roo­sevelt Uni­ver­sity Alumni Mag­a­zine
Roo­sevelt Uni­ver­sity
and Right Angle Stu­dio
To fos­ter ongo­ing rela­tion­ships between Roo­sevelt Uni­ver­sity and its alumni, the Uni­ver­sity pub­lishes “Roo­sevelt Review,” a com­pre­hen­sive mag­a­zine that comes out three times a year.

Cor­po­rate and/or Annual Reports

Hormel Foods Cor­po­rate Respon­si­bil­ity Report
Hormel Foods
and Burson-Marsteller
In 2009, Hormel Foods, with Burson-Marsteller, pub­lished its first dig­i­tal cor­po­rate respon­si­bil­ity report, which aligned closely with G3 report­ing guide­lines and earned high marks from stakeholders.

Non-Profit Annual Reports

Annual Report – 30th Anniver­sary Issue
Cri­sis Cen­ter for South Sub­ur­bia

The annual report high­lights activ­i­ties and accom­plish­ments achieved dur­ing fis­cal 2009. It employs a scrap­book design to spot­light the 30-year his­tory of the organization.

Abil­i­ties Brought to Life
Lambs Farm

In Lambs Farm’s 2009 annual report, par­tic­i­pants once again cap­tured their friends on and off cam­pus, delight­ing in their skills and accomplishments.

Qual­ity at Rush
Rush Uni­ver­sity Med­ical Cen­ter

Pub­lished in 2009, the 2008 annual report uses tan­gi­ble exam­ples of ini­tia­tives to show­case Rush as a leader in patient safety and qual­ity care.

The Color of Hope
Turner + Cun­niff

The Chicago Botanic Garden’s annual report reveals the Gar­den as a com­mu­nity where peo­ple can redis­cover the things that mat­ter most in life – in nature and in themselves.

Video News Releases and Films

Saint Xavier Uni­ver­sity Cougars Foot­ball
Saint Xavier Uni­ver­sity

To obtain Chicago tele­vi­sion expo­sure for Saint Xavier University’s Cougars foot­ball pro­gram, the Office of Uni­ver­sity Rela­tions cre­ated a cus­tomized VNR expe­ri­ence, yield­ing extra­or­di­nary results.

Fea­ture Video­tapes and Films

This is Rotary
Rotary Inter­na­tional

The DVD “This is Rotary” shares what Rotary is and does at home and around the world to mul­ti­ple audi­ences in var­i­ous ways.

Web Sites

Cam­bo­dia Tri­bunal Mon­i­tor
Jasculca/Terman and Asso­ciates, Inc.

The Cam­bo­dia Tri­bunal Mon­i­tor is the lead­ing source of news, infor­ma­tion and expert com­men­taries on the Extra­or­di­nary Cham­bers in the Courts of Cambodia.

Amer­i­can Med­ical Asso­ci­a­tion
Jasculca/Terman and Asso­ciates, Inc.

The Amer­i­can Med­ical Association’s health sys­tem reform microsite deliv­ers the organization’s mes­sage, posi­tions the AMA as a trusted source of infor­ma­tion and encour­ages tar­get audi­ences to become informed and involved.

Kem­per­Sports Inter­ac­tive Web Site Redesign

Kem­per­Sports ini­ti­ated a Web site over­haul, which pro­duced a show­case of its exper­tise within the golf course man­age­ment indus­try and cre­ated oppor­tu­nity to cap­ture leads.

La Rabida’s New Web Site Makes A Splash
La Rabida Children’s Hos­pi­tal

La Rabida cre­ated and launched a new Web site to over­come issues inher­ent to its pre­de­ces­sor, improv­ing nav­i­ga­tion, func­tion­al­ity and over­all vis­i­tor expe­ri­ence and site traffic.

Donate Life Illi­nois Web Site
Gift of Hope Organ & Tis­sue Donor Net­work
and The Gam­mon Group
In early 2009, Gift of Hope Organ & Tis­sue Donor Net­work devel­oped an aggres­sive Inter­net mar­ket­ing cam­paign – anchored by a newly designed Web site – to encour­age 3.5 mil­lion res­i­dents to reg­is­ter their deci­sion to be an organ and tis­sue donor. By year-end, more than 5 mil­lion Illi­nois res­i­dents had joined the state donor registry.

Elec­tronic Press Kits

Ocea­narium Press Kit Exceeds Objec­tives
Shedd Aquar­ium
and Pub­lic Com­mu­ni­ca­tions Inc.
Chal­lenged to unveil the trans­for­ma­tion of the Ocea­narium with lim­ited resources, Shedd devel­oped a user-friendly, online tool to drive a suc­cess­ful media rela­tions campaign.

Printed Press Kits

Elec­trolux Rein­vents the “Magic Wand”
L.C. Williams & Asso­ciates / Elec­trolux

Using a “teaser” mail­ing to gen­er­ate buzz, LCWA strate­gi­cally released Elec­trolux Ver­sa­til­ity infor­ma­tion in waves to max­i­mize media inter­est and gen­er­ate placements.