For the purpose of the Publicity Club of Chicago Golden Trumpet Awards competition, a “public relations program” is a comprehensive, sustained, multi-dimensional campaign. It may involve a variety of publicity initiatives, collateral material (audio, visual, and/or print) and advertising.
There are 22 entry categories. Business, government, trade association and non-profit programs may be entered in any appropriate category. A full program may be entered in only one category.
Individual components of any full program may also be entered in another category. Judges reserve the right to select a more appropriate category.
1. Community Relations
Includes communications programs seeking to serve, educate, enlighten or influence a specific community or communities.
Communication programs or campaigns that are devoted to an idea or a philosophy, a total concept or identity.
3. Special Events and Observances
Open-house celebrations, commemoration of anniversaries, ceremonies connected with new installations, events in connection with national observances or local celebrations.
4. Internal Communications
Programs for employee or member communications.
5. Government Affairs
Programs on legislative and regulatory matters or those intended to brief or influence governments; politically oriented programs or local, state or federal governmental activities.
6. Financial/Investor Relations
Programs directed to shareholders, the financial community or the investing public.
7. Issues Management
Programs that educate and inform about issues such as public safety, the environment, disease prevention, economics, etc. Also, advocacy programs that present a point of view or position on issues of public concern.
8. Crisis Public Relations
Programs to plan for or to manage disaster or emergency situations.
Comprehensive programs to publicize, promote, and support the marketing of products, events or services to general or special publics.
10. International Public Relations
Programs including any of the aforementioned categories if the program is implemented beyond the borders of the USA, requiring significant additional considerations in terms of communications strategy and implementation.
11. New Media
Effective use of new technology—social media, multi-media presentations, online services or faxback/e-mail services that provide timely, customized information to critical audiences on demand (requiring viewer participation). Entrants must submit hard copies of screen displays or program outlines in order for judges to see branching, user interaction options, use of varied media, etc.
12–22. Communication Materials
Materials not of sufficient depth or breadth to create a total program. Individual elements of a broader program may be entered separately in this category. There must be a stated reason, as evidenced through research and/or strategic development, why the specific medium was chosen.
12. Brochures, Booklets or Books
13. Newsletters or Magazines
14. Corporate and/or Annual Reports
15. Non-profit Annual Reports
16. Public Service Announcements
17. Video News Releases and Films
18. Feature Videotapes and Films
19. Feature Stories written by public relations professionals for newspapers and/or magazines
20. Web Sites
21. Electronic Press Kits
22. Printed Press Kits
PLEASE NOTE: Winning entries will be available for pick up at the Awards Luncheon. All entries not picked up at that time are available for pick up from the PCC office NO LATER than June 4, 2010. PCC not be responsible for entries not retrieved by that date. overall public relations program.