For the pur­pose of the Pub­lic­ity Club of Chicago Golden Trum­pet Awards com­pe­ti­tion, a “pub­lic rela­tions pro­gram” is a com­pre­hen­sive, sus­tained, multi-dimensional cam­paign. It may involve a vari­ety of pub­lic­ity ini­tia­tives, col­lat­eral mate­r­ial (audio, visual, and/or print) and advertising.

There are 22 entry cat­e­gories. Busi­ness, gov­ern­ment, trade asso­ci­a­tion and non-profit pro­grams may be entered in any appro­pri­ate cat­e­gory. A full pro­gram may be entered in only one category.

Indi­vid­ual com­po­nents of any full pro­gram may also be entered in another cat­e­gory. Judges reserve the right to select a more appro­pri­ate category.

1. Com­mu­nity Rela­tions
Includes com­mu­ni­ca­tions pro­grams seek­ing to serve, edu­cate, enlighten or influ­ence a spe­cific com­mu­nity or communities.

2. Insti­tu­tional
Com­mu­ni­ca­tion pro­grams or cam­paigns that are devoted to an idea or a phi­los­o­phy, a total con­cept or identity.

3. Spe­cial Events and Obser­vances
Open-house cel­e­bra­tions, com­mem­o­ra­tion of anniver­saries, cer­e­monies con­nected with new instal­la­tions, events in con­nec­tion with national obser­vances or local cel­e­bra­tions.

4. Inter­nal Com­mu­ni­ca­tions
Pro­grams for employee or mem­ber communications.

5. Gov­ern­ment Affairs
Pro­grams on leg­isla­tive and reg­u­la­tory mat­ters or those intended to brief or influ­ence gov­ern­ments; polit­i­cally ori­ented pro­grams or local, state or fed­eral gov­ern­men­tal activities.

6. Financial/Investor Rela­tions
Pro­grams directed to share­hold­ers, the finan­cial com­mu­nity or the invest­ing public.

7. Issues Man­age­ment
Pro­grams that edu­cate and inform about issues such as pub­lic safety, the envi­ron­ment, dis­ease pre­ven­tion, eco­nom­ics, etc. Also, advo­cacy pro­grams that present a point of view or posi­tion on issues of pub­lic concern.

8. Cri­sis Pub­lic Rela­tions
Pro­grams to plan for or to man­age dis­as­ter or emer­gency situations.

9. Mar­ket­ing
Com­pre­hen­sive pro­grams to pub­li­cize, pro­mote, and sup­port the mar­ket­ing of prod­ucts, events or ser­vices to gen­eral or spe­cial publics.

10. Inter­na­tional Pub­lic Rela­tions
Pro­grams includ­ing any of the afore­men­tioned cat­e­gories if the pro­gram is imple­mented beyond the bor­ders of the USA, requir­ing sig­nif­i­cant addi­tional con­sid­er­a­tions in terms of com­mu­ni­ca­tions strat­egy and implementation.

11. New Media
Effec­tive use of new technology—social media, multi-media pre­sen­ta­tions, online ser­vices or faxback/e-mail ser­vices that pro­vide timely, cus­tomized infor­ma­tion to crit­i­cal audi­ences on demand (requir­ing viewer par­tic­i­pa­tion). Entrants must sub­mit hard copies of screen dis­plays or pro­gram out­lines in order for judges to see branch­ing, user inter­ac­tion options, use of var­ied media, etc.

12–22. Com­mu­ni­ca­tion Mate­ri­als
Mate­ri­als not of suf­fi­cient depth or breadth to cre­ate a total pro­gram. Indi­vid­ual ele­ments of a broader pro­gram may be entered sep­a­rately in this cat­e­gory. There must be a stated rea­son, as evi­denced through research and/or strate­gic devel­op­ment, why the spe­cific medium was chosen.

12. Brochures, Book­lets or Books

13. Newslet­ters or Magazines

14. Cor­po­rate and/or Annual Reports

15. Non-profit Annual Reports

16. Pub­lic Ser­vice Announcements

17. Video News Releases and Films

18. Fea­ture Video­tapes and Films

19. Fea­ture Sto­ries writ­ten by pub­lic rela­tions pro­fes­sion­als for news­pa­pers and/or magazines

20. Web Sites

21. Elec­tronic Press Kits

22. Printed Press Kits

PLEASE NOTE: Win­ning entries will be avail­able for pick up at the Awards Lun­cheon. All entries not picked up at that time are avail­able for pick up from the PCC office NO LATER than June 4, 2010. PCC not be respon­si­ble for entries not retrieved by that date. over­all pub­lic rela­tions program.