Pub­lic­ity Club of Chicago Panel to Dis­cuss Social Media Trends for 2013 

CHICAGO (Jan. 29, 2013) – As the social media rev­o­lu­tion con­tin­ues to gain speed, the Pub­lic­ity Club of Chicago (PCC) will host a dis­cus­sion on “can’t miss” social media trends.  This infor­ma­tive lun­cheon event will high­light the lat­est devel­op­ments in social media and what is on the hori­zon for PR prac­ti­tion­ers. The PCC monthly lun­cheon pro­gram will be held Wednes­day, Feb­ru­ary 13, 2013, at Maggiano’s Lit­tle Italy, 516 N. Clark St., Chicago.

The pro­gram, “Social Media Trends for 2013 that PR Pros Need to Know,” fea­tures an esteemed panel of social media experts. Pub­lic rela­tions pro­fes­sion­als will have an oppor­tu­nity to learn from those track­ing the value of social media opti­miza­tion and find­ing suc­cess for their companies/clients by using social media effectively.

Con­firmed pan­elists include:

• Josh Anis­feld, Dig­i­tal Direc­tor, Golin Harris
• Andy Cresto­d­ina, Co-Founder and Strate­gic Direc­tor, Orbit Media Studios
• Amy Guth, Social Media Man­ager, Tri­bune Media Group
• Lisa Lar­ranaga, Social Media Man­ager, Cision USA, Inc.
• Michelle Molise, Prin­ci­pal, Molise PR

Debra Lawrence, Busi­ness Employer Solu­tions and Cor­po­rate Rela­tions, Busi­ness and Career Ser­vices, Inc., Illi­nois workNet Cen­ter, will mod­er­ate the dis­cus­sion.

“Social media has trans­formed the way PR and mar­ket­ing pro­fes­sion­als con­nect with the media and the gen­eral pub­lic,” said Jon Kaplan, PCC Board of Direc­tors mem­ber and lun­cheon orga­nizer.  “Whether it’s push­ing a client’s agenda, pitch­ing reporters, help­ing teach a CEO how to tweet, or rais­ing cus­tomer aware­ness of prod­ucts and events, more and more PR cam­paigns revolve around social media.  This dis­tin­guished panel is on the cut­ting edge of social media engage­ment.  You’ll def­i­nitely want to hear what these experts have to say.”

The pro­gram begins with reg­is­tra­tion and net­work­ing among Chicago com­mu­ni­ca­tion pro­fes­sion­als at 11:30 a.m., fol­lowed by a family-style lunch at noon. The pro­gram begins at 12:30 p.m., and con­cludes at 1:30 p.m. Audi­ence mem­bers will be able to engage pan­elists dur­ing a question-and-answer period. Reg­is­tra­tion is at http://www.publicity.org. Early reg­is­tra­tion rates are avail­able through 5 p.m., Feb. 8. Late reg­is­tra­tion rates apply through 3 p.m., Feb. 12.  Walk-in rates apply the day of the program.

The PCC monthly lun­cheon series matches experts in com­mu­ni­ca­tion fields with pub­lic rela­tions pro­fes­sion­als to dis­cuss top­ics of sig­nif­i­cant inter­est. Recent PCC pro­grams have fea­tured experts in tele­vi­sion news, cri­sis com­mu­ni­ca­tion, social media, and the mag­a­zine indus­try. The next PCC lun­cheon, “Hyper­local: The Brave New News World,” will be held on March 6, 2013.

The 2013 PCC lun­cheon panel series is proudly spon­sored by Cision.  Cision’s soft­ware, ser­vices and tools help PR and mar­ket­ing pro­fes­sion­als around the globe tell their sto­ries through media chan­nels that are con­stantly evolv­ing.  To learn more, visit: www.cision.com.

About the Pub­lic­ity Club of Chicago

The Pub­lic­ity Club of Chicago, founded in 1941, is the nation’s largest inde­pen­dent pub­lic rela­tions mem­ber­ship orga­ni­za­tion, pro­vid­ing edu­ca­tion and net­work­ing oppor­tu­ni­ties to Chicago’s out­stand­ing pub­lic rela­tions prac­ti­tion­ers. Through monthly lun­cheons, pro­fes­sional devel­op­ment sem­i­nars, a pre­mier awards pro­gram and addi­tional events, the PCC is a prac­ti­cal resource for pro­vid­ing the tools, tech­nol­ogy and tac­tics Chicago-area pro­fes­sional com­mu­ni­ca­tors need to imple­ment high-quality pro­grams and excel in pub­lic rela­tions. Con­tact the PCC for infor­ma­tion about mem­ber­ship, com­mit­tees, adver­tis­ing oppor­tu­ni­ties and a com­plete sched­ule of events. Web: http://www.publicity.org. Email: office@publicity.org. Office phone: 773–463-5560.

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