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GOLDEN TRUMPET AWARDS
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Deadline extended to
Monday, Feb. 15 at 5:00 pm
Learn more,
get dates, start planning to enter PCC's annual awards
competition
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DATELINE online
Febuary's features:
Chicago News Cooperative Seeks to
Change Approach to Local News Coverage
Report on the January 2009 PCC lunch
panel, including a link to a WBEZ recording
of the program.
In Dave Brimm's Media Meanderings
- Ad spending took a pounding in 2009,and
2010 doesn’t look much better…but the
outlook for PR looks promising according
to AdAge.
- How old do you need to be to open
your own PR shop? Ask Bristol Palin.
- In the aftermath of the earthquake
in Haiti, Kraft, AT&T, UPS and others
engaged in a well-meaning one-upsmanship
of cash gifts, in-kind donations and
matching programs to provide assistance
in the country’s hour of need. But in
some cases, consumers inflated the marketers’
generosity and, in others, spread misinformation
about their gestures, forcing some well-intentioned
brands to explain and adjust their goodwill
strategies.
- Want to get a feel for the declining
newspaper business? How about Sunday
newspaper readership dropping from 62
million in the early 1990s to a predicted
43 million in 2012?
- Blogger Jon Greer says that the
new buzzword in PR is “vitch.”
- While Haitians were dying on the
street Royal Caribbean shuttled guests
to a private beach just 60 miles from
the earthquake’s epicenter.
Also in this Month's Issue...
- The Worst “PR Blunders” of 2009
- Using Search to Prove Social Media’s Value
- New Identity Program for LCWA
- New PCC Members (Jan 2010)
Read PCC's
Dateline Online...
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2010 EDUCATION SERIES
2010 PCC Education Series - Begins on Feb. 2
Whether you're an experienced PR pro looking
for a refresher and new ideas, a relative newcomer
ready to learn more and connect with the pros, or
anywhere in your career and looking for practical
takeaways to put straight to work, plan to attend
our 2010 Education Series.
- Feb. 2: Media Relations
- Feb. 9: Users of Social Media
- Feb. 16: Strategizing with Social Media
vs. Traditional Media Strategies
- Feb. 23: Success Stories
Complete
session descriptions posted on the registration
page
UPCOMING PROGRAM: MONTHLY LUNCHEON
Wednesday, Feb. 10:
"Getting To Know Chicago's
Blogs"
While blogging may offer an audience
with a global reach, there are many blogs focused
on what’s happening in the Chicago area that can
be a great place for your company’s or client’s
story. Learn about the evolution of the Chicago
blog community, and how to find a home for your
story.
Panelists
- Andrew Huff
Editor & Publisher
Gapers Block
- Tracy Schmidt
Editorial Director
ChicagoNow.com
- Julie Deardorff
Chicago Tribune Health and Fitness
Reporter
Writer of Julie’s Health Club blog
Moderator
- Lou Carlozo
Founder
Chicago "virtual bureau" of True/Slant
Sign up for the
program...
UPCOMING PROGRAM: MONTHLY LUNCHEON
[MARCH]
Wednesday, March 10:
"Tapping into the Changing
Healthcare Communications Market"
How social media plays an increasingly
important role in medical/healthcare
The healthcare industry continues
to be a challenging environment for PR professionals,
but new opportunities arise with the greatly expanded
role of social media. Learn how to leverage your
company or clients’ social media influence to meet
your PR and marketing goals. Our panel features
both the agency and client perspective, discussing
critical aspects of an integrated communications
program.
Panelists
- Simon Goldberg
Director of Electronic Communications
& Social Media
Abbott Laboratories
- Bridget K. Houlihan
Public Affairs Writer
Blue Cross and Blue Shield of Illinois
- Jennifer Monasteri
Manager, Media Relations
Northwestern Memorial Hospital
Moderator
- Lynn Hanessian
President, Science Unit
Edelman
Sign up for the program...
RESIDENT'S MESSAGE
 Welcome...
from Dave Bosch,
PCC President
Summer's nearly over and we're about to begin
another great year of PCC programming. Our programming
has been on a brief summer hiatus, but the membership
process has been aggressively moving forward.
I'm honored to have taken over the helm of PCC,
and extend my best wishes and appreciation to Susan
Prather, for her fine service as president this
past year.
Our administrator, Suzanne Woolford, has been
processing hundreds of membership renewals and new
memberships all summer. And now an important deadline
looms ahead.
PCC Members
Renew your existing PCC membership ASAP to ensure
your inclusion in the annual PCC membership directory.
New Members or Lapsed Members
Follow the links:
new member |
lapsed membership
Corporate
Members
PCC has three levels of corporate memberships
(learn more and download
the form here). This option may be a better
investment for your company, allowing more colleagues
to attend our events at the member rate.
Benefits
By now you know the benefits of your membership
and this year will be no exception but we're adding
a few new twists. You will continue to enjoy all
the following benefits.
Lastly, you also know that a vital part of our
community is volunteers - we need you! Please review
the list of committees on the renewal form and try
to commit some time to our events this year.
This upcoming 69th Club Year promises to continue
the proud tradition of the Publicity Club of Chicago
and we look forward to having you as a part of it.
And should you have any questions please feel free
to contact our Executive
Administrator Suzanne Woolford.
Best regards,
Dave Bosch
PCC President
2009-10 Fiscal Year
CAREERS
Need a Job? Offering a Job?
PCC's "Jobs in P.R." mailing list was created
with you in mind. It's a "discussion" list; any
member of the list may post a message to the list,
announcing an open position or letting your colleagues
know you're available for job offers. (Read
the full story and learn how to sign up...)
MEMBERSHIP
Membership Application
Chicago public relations practitioners are joining
PCC in droves. We've redone our membership application
to make the options clearer. (Learn
more about PCC membership...)
OUR WEB SITE
The PCC Web site is designed and maintained by
Jonathan
Lehrer Communications, Inc., a
Chicago
PR and Internet marketing firm.
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