2013 Silver Trumpet Winners

Our con­grat­u­la­tions to these recip­i­ents of 2013 Sil­ver Trum­pet Awards for dis­tin­guished achieve­ment in each of the fol­low­ing cat­e­gories of practice:

Com­mu­nity Relations
The All­state Foun­da­tion Pur­ple Purse The All­state Foun­da­tion and Zeno Group
The Humana Challenge Edel­man
OFF!® Pro­gram Advances Out­door Enjoyment Edel­man on Behalf of SC Johnson
Gift of Hope: Oper­a­tion Smile Gift of Hope Organ & Tis­sue Donor Network
Engag­ing Chicago’s Sci­en­tific Community Pub­lic Com­mu­ni­ca­tions Inc.
Insti­tu­tional
“A Nation in Motion” Campaign Amer­i­can Acad­emy of Orthopaedic Surgeons
Chicago Helps Name Baby Dolphin Shedd Aquar­ium and Pub­lic Com­mu­ni­ca­tions Inc.
Spe­cial Events & Observances
Local Vigil for National Hero Gift of Hope Organ & Tis­sue Donor Network
Chicago Den­tal Society’s Mid­win­ter Meeting Grisko and Chicago Den­tal Society
Sci­ence Sym­po­sium Restores Collaborations Pub­lic Com­mu­ni­ca­tions Inc.
Ravinia Cel­e­brates Women’s Board 50th Ravinia
111 W. Wacker Groundbreaking Res­olute Consulting
Inter­nal Communications
Gov­ern­ment Affairs
Com­bat­ing a Grow­ing Health Crisis Infec­tious Dis­eases Soci­ety of Amer­ica and Pub­lic Com­mu­ni­ca­tions Inc.
Fight­ing the Satel­lite TV Tax Mac Strate­gies Group
Sup­port­ing the Expanded Use of Red Light Cam­eras in Pennsylvania Res­olute Consulting
Issues Man­age­ment
Address­ing the Obe­sity Epidemic JAMA Net­work Media Relations
Shedd in the Inter­na­tional Spotlight Shedd Aquar­ium and Pub­lic Com­mu­ni­ca­tions Inc.
Cri­sis Pub­lic Relations
Super­storm Sandy: Rapid Fire Communications Aon plc with KemperLesnik
Mar­ket­ing — Branding
The Uni­verse Adler Planetarium/Big Splash Pub­lic Relations
Net­Zero Launch Ignites Mobile Broadband Finn Part­ners
Ele­vat­ing the Mean­ing of Marketing Finn Part­ners & Exact Target
Citi Hilton HHonors Reserve Card Hilton HHonors and Edelman
4th Annual Bosch Inno­va­tion Experience JSH&A Com­mu­ni­ca­tions
Chal­lenge Detroit Res­olute Consulting
Booz & Com­pany Cements Thought-Leadership Status Zeno Group
Rebrand­ing Fortune’s Fastest-Growing Com­pany: Catamaran Zeno Group
Mar­ket­ing — Food and Beverage
But­ter­ball Makes Thanks­giv­ing Golden Edel­man
Coors Light Search for the Coldest Flow­ers Com­mu­ni­ca­tions Group
Turn­ing Sta­di­ums into Din­ing Destinations Levy Restau­rants and Finn Partners
Fam­ily Fun, Food and Artistry Lioness Com­mu­ni­ca­tions
Kraut Rocks Mar­ket­ing Werks & GLK Foods
Red Cup Showdown Seattle’s Best Cof­fee & Zeno Group
Repo­si­tion­ing Choco­late Milk as a Post-Exercise Recov­ery Drink Weber Shand­wick, MilkPEP
Mar­ket­ing — Health
Spe­cial K New Year’s Resolutions Kellogg’s Spe­cial K with krispr communications
Quaker Fuels the Fire The Quaker Oats Com­pany and Edelman
Down­size Fit­ness: Down­size for Life Zap­wa­ter Communications
Mar­ket­ing — Lifestyle
The Ulti­mate Campaign Allied-THA
Delta Faucet: An Invested Maker Delta Faucet and MSL Chicago
Mas­ter Model Builder Search LEGOLAND Dis­cov­ery Cen­ter Chicago and Pub­lic Com­mu­ni­ca­tions Inc.
Telling a Big Buck Tale Play Mechanix and Team­Works Media
CollinsDictionary.com Cam­paign Walker Sands Communications
Room & Board: No Place Like Home Zap­wa­ter Communications
Inter­na­tional Pub­lic Relations
Social Media — Sin­gle PR Event or Promotion
Honda Bat­tle of the Bands Flow­ers Com­mu­ni­ca­tions Group
4th Annual Bosch Inno­va­tion Experience JSH&A Com­mu­ni­ca­tions
Hop on Hershey’s Bunny Trail JSH&A Com­mu­ni­ca­tions
Social Media — Websites
Work­ing Toward a Health­ier Michigan Blue Cross Blue Shield of Michi­gan and Finn Partners
IIT Today, IIT’s News Website Illi­nois Insti­tute of Technology
36 under 36 Jew­ish United Fund
La Rabida’s Lake­side Adventure La Rabida’s Children’s Hospital
Social Media — Campaign
#ShoY­oMo for Michi­gan Men’s Health Blue Cross Blue Shield of Michi­gan and Finn Partners
Recharg­ing the Chevro­let Volt’s Reputation Chevro­let and MSL Chicago
Crown­ing the 140-Character Com­edy King Golin­Har­ris
25 Mil­lion Point Giveaway Hilton HHonors and Edelman
Build­ing the Big Buck Community Play Mechanix and Team­Works Media
Ele­vat­ing Milk’s Role at Breakfast Weber Shand­wick with the Milk Proces­sor Edu­ca­tion Pro­gram (MilkPEP)
Brochures, Book­lets or Books
Hilton HHonors Leisure Blog­ger Getaway Hilton HHonors and Edelman
Newsletters/Magazines
IIT Mag­a­zine Spring 2012 Illi­nois Insti­tute of Technology
Saint Xavier Mag­a­zine Spring/Summer 2012 Saint Xavier University
Cor­po­rate and/or Annual Reports
Non-Profit Annual Reports
The Aspire, Trans­form, Sus­tain Report A Safe Haven Foundation
2012 Jew­ish Fed­er­a­tion Annual Report Jew­ish Fed­er­a­tion of Met­ro­pol­i­tan Chicago
The Amer­i­can Library Asso­ci­a­tion — Watch Us Move the World Library Asso­ci­a­tion
Video News Releases & Video Features
Change My Story Campaign AIDS Foun­da­tion of Chicago and Pub­lic Com­mu­ni­ca­tions Inc.
Sound­ing the Trumpet Chi­Town PR
Intro­duc­ing Ven­tra: “Line” Grisko, CTA & Pace
La Rabida Inpa­tient Refer­ral Video La Rabida Children’s Hos­pi­tal and Orchard Productions
Mak­ing An Impact North­west­ern Memo­r­ial Hospital
Saint Xavier Uni­ver­sity Cap­i­tal Campaign Saint Xavier University
Repo­si­tion­ing Choco­late Milk as a Post-Exercise Recov­ery Drink Weber Shand­wick, MilkPEP
Fea­ture Stories
Still Fight­ing the Good Fight Illi­nois Insti­tute of Technology
Elec­tronic Press Kit
Sow Your Irish Oats, America! M&P Food Com­mu­ni­ca­tions, Inc.