Event Details
| Date | Thursday, Oct 16, 2025 |
| Time | 12:00 PM to 1:00 PM |
| Register |
Register
Seating is limited |
$Free Member
Event Description
Join us at our next PCC Virtual Roundtable during the lunch hour on Thursday, October 16. We’ll kick things off with a behind-the-scenes look at the 67th Annual Golden Trumpet Awards Platinum Award–winning campaign from The Morton Arboretum, which turned the buzz of cicadas into a standout moment for tourism and tree-care expertise. Case study presenters:
- Beth Botts, Senior Writer, The Morton Arboretum
- Ellyn Fortino, Director of Public Relations, The Morton Arboretum
After the case study presentation, you’ll connect with fellow PCC members in a roundtable discussion about current trends in communications, marketing, PR, and adjacent industries. These online sessions are designed to help you grow your professional circle and knowledge—you’ll leave with fresh ideas and at least one or two new contacts.
This event is complimentary and open to PCC members only. Visit the PCC membership page to become a member today.
Event Timeline
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12:00 PM – Case Study Presentation: The Morton Arboretum
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12:20 PM – Roundtable Discussion
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12:55 PM – Closing & Networking
Helpful Details & Highlights
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Format: This is a virtual event hosted via Zoom (link provided upon registration).
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Participation: Be ready to join the discussion, cameras on and engagement encouraged.
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Attire: Business casual or smart casual is suggested.
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Registration: Complimentary for PCC members.